Haier global commendation summit held in China

‘Haier Service Platform Digital Transformation Global Commendation Summit’ held in Qingdao, China, on February 25th, with the theme "wise-hearted service, warm you and me."

The event marked the global expansion of Haier’s domestic digital service experience, promoting the globalization of home appliance services and establishing unified service standards through its digital platform.

Haier connects global resources and introduces the "Three Unifications" mechanism—unified service standards, unified training systems, and unified assessment mechanisms—to ensure that global users receive the same high standard of home appliance services. Haier Smart Home’s global service network now spans over 200 countries and regions, with more than 14,000 service centers and over 120,000 engineers, offering efficient, transparent, and professional services. This summit signifies a further breakthrough in Haier’s global home appliance service, proving that Haier not only produces high-quality products but also earns the trust of global users through exceptional service.

During the summit, Haier announced several awards for outstanding overseas service contributions, including the “Global Leading Word-of-Mouth Award” for service partners and the “Global Technical Excellence Star Award” for engineers.

The Haier Bangladesh service team attended the summit, where Mr. Sirajul Islam (Senior Engineer, Haier Bangladesh Ltd.) was honored with the “Global Technical Excellence Star” award for his dedication to customer support and his embodiment of the ‘Sincere Forever’ philosophy.

Mr. Islam shared a touching story demonstrating Haier’s commitment to its service philosophy during a crisis. In mid-2024, Bangladesh faced its most severe social crisis in nearly 40 years—mobile networks were disrupted, shops were closed, and transportation was halted. Despite these challenges, the Haier Bangladesh service team remained committed to serving customers. Mr. Islam was among those who insisted on providing services based on customer needs. His story deeply moved the audience and inspired engineers worldwide to uphold the "Sincere Forever" philosophy. Moreover, this case sharing strengthened Haier HQ’s confidence in further supporting the development of Haier Bangladesh’s service operations.

Haier continues to advance service localization and digital transformation. In Bangladesh, Haier has implemented the "Three Triple" service strategy: "Triple Satisfactions" for end-users (Customer Satisfaction, Sales Partner Satisfaction, Service Partner Satisfaction); "Triple Fast" for service partners (Fast Appointment, Fast Service, Fast Payment); "Triple High" for engineers (High Capability, High Efficiency, High Attractiveness). These strategies not only enhance the efficiency of service providers and engineers but also ensure that users receive faster and more professional service experience. 

Haier Bangladesh has significantly improved the professional capabilities of its service team through various initiatives, including expanding dedicated service networks in rural areas, launching the Customer Service Hotline (16678), Toll-Free Number (08000-016678), Engineer Mobile App, and enhanced skill training programs. Additionally, the introduction of the globally leading GCC digital service platform has driven rapid improvements in Haier Bangladesh’s service capabilities.

Looking ahead, Haier Bangladesh remains committed to its "Sincere Forever" philosophy, continuously refining service experiences to set new benchmarks in the home appliance industry.