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On July 9, local time, Haier Smart Home entered into a strategic partnership agreement with SPA Samha Appliances, a subsidiary of the Algerian giant Cevital Group. With over 15 years of experience in the appliance industry, Samha Appliances boasts a comprehensive industrial park for appliance production and sales channels, which will support Haier Smart Home's localization and brand development in Algeria and the African region.Under the agreement, Haier Smart Home will provide product platforms, R&D capabilities, and front-end supply chain support. It will also empower Samha to enhance production capacity utilization rates in digitalization and product technology, further meeting the demands of both local and African markets. Meanwhile, Samha will become the official production partner of Haier Smart Home, manufacturing high-quality leading products that meet international standards across various categories. Currently, the first batch of core components for air conditioning products has been shipped to the region. The partnership leverages the strengths of both parties, aiming to provide high-quality differentiated products to users in Algeria and globally, achieving mutual benefits.In the Algerian market, Haier Smart Home focuses on the strategic goal of high-end branding, introducing globally leading T-door refrigerators with dry and wet separate storage, global tableware cleaning experts dishwashers, the world's largest drum washing machine, water heaters and other high-end home appliances to meet local users. This cooperation not only helps Haier Smart Home to gain a deeper understanding of local market demand and respond quickly to market changes, but also helps to enhance brand awareness and local integration speed, achieve supply chain diversification, and assist in market expansion.The cooperation with Samha is an important part of Haier's efforts to strengthen its localization layout in the MEA. Since entering the MEA markets, Haier has continuously improved its localized marketing, manufacturing, and service systems, achieving a doubling growth in three years. Going forward, Haier Smart Home will continue to deepen its market presence in Algeria and the MEA. Together with its partners, it will focus on user experience as the core, offering local users a full-process experience of high-end brands and scenario brands through product iteration, marketing touchpoints, purchasing experiences, and after-sales service. Additionally, by focusing on digital transformation, it will provide dealers with a one-click operating system for product selection, order placement, and tracking, along with GTM solutions for the market. This will enhance business efficiency and empowerment, driving continuous growth in performance for Haier Smart Home in the local area and across the Middle East and Africa.
