Being an iconic company in the real economy, Haier Group has always been user-centered, remains committed to original technology, and has established six major industrial ecosystems: Smart Home Ecosystem, Comprehensive Healthcare Industry Ecosystem, Digital Economy Industry Ecosystem, Robotics Industry Ecosystem, New Energy Industry Ecosystem, and Automotive Industry Ecosystem.

Haier, the number one brand in the household appliances sector, has once again distinguished itself as the only Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list, marking the sixth consecutive year it has achieved this accolade. This achievement underscores Haier's enduring global leadership and innovation in integrating technology with user-centric solutions.

On June 14, the 2023 Kantar BrandZ Top 100 Most Valuable Global Brands was announced by the world’s leading data, insights and consulting company Kantar. Haier and another 13 Chinese brands including Tencent, Alibaba and Huawei made the ranking. Haier has been ranked a top 100 most valuable global brand for five consecutive years as the one and only IoT ecosystem brand in the world. In the 2023 ranking, Haier claimed the 59th place with a strong growth of brand value.

On June 15, the BrandZ Most Valuable Global Brands 2022 ranking was announced in Cannes. Totally 14 Chinese brands including Tencent, Alibaba, Huawei and Haier made the ranking. Haier has been ranked a top 100 most valuable global brand for four consecutive years as the one and only IoT ecosystem brand in the world. In the 2022 ranking, Haier claimed the 63th place with a strong growth of brand value despite the grand trend of recession worldwide.

On June 21, the BrandZ Most Valuable Global Brands 2021 ranking was announced in Cannes. Totally 18 Chinese brands including Tencent, Huawei and Haier made the ranking.Haier, the world’s one and only IoT Ecosystem Brand, has been on the ranking for three years straight, with its brand value improved by 41% from the previous year.

Snapshot Haier is a global public welfare activity with user interaction. Via users' lens，Snapshot Haier will record the globalization and stories of Haier Smart Home with photos or videos, to further display the company’s globalization achievements. Based on the globalized distribution of Haier, Snapshot Haier activity will be synchronously carried out in 160 countries world widely.