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Air Cube: A product Full of Internet Thinking

2015.11.13

The world’s first modularly-combined smart air product Air Cube was released in Wukesong, Beijing on September 19th, 2014. This product can freely combine modules such as humidification, dehumidification, purification and aromatherapy to create personalized air circles for each family.

As a large number users complained about air quality and users of different regions and economic strengths raised different requirements for air quality, an innovation product design which could meet both standardized production and personalization requirements was in urgent need.

After the need was released on HOPE, 128 designers, engineers, scholars and experts from 8 countries designed and gave birth to the final solution with feasibility taken into account.

Within in the 6 months before the design plan was formed, the R&D team interacted ideas with over 9.8 million global users of various types, and selected 122 pain-points of products from 810 thousand fans on the basis of data analysis, guaranteeing the design could meet users’ needs in the real sense.

After feasibility analysis and sample test, R&D was conducted on 360buy.com on the basis of crowd-funding, with over 11 million yuan collected from 7563 people.

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