Haier

In China, due to its vast territory and an unbalanced development of its national economy, children in some places, especially in remote and poverty-stricken areas, have no or only limited access to education. Insufficient funding for some research or education departments further exacerbates the lack of education. For China to achieve long-term, rapid and stable development and increase the quality of life of the whole population, the underdevelopment of education must be urgently addressed. 

Haier involves itself in the cause of education in China with great sincerity.

As Founder and honorary chairman of the board of Haier Group, Zhang Ruimin also pays special attention to the education of the youth. “We believe support from all sectors of society is indispensable to the development of an enterprise. Therefore, it is perfectly normal for a developed enterprise to make contributions to society. As far as Haier is concerned, we have focused on the education of children from the very beginning” he said. The first Haier industrial park was established in 1995. It was in the same year that Haier donated 380,000 CNY to Haier's first hope school – Laixi Wubei Haier Hope School, marking the first step of Haier's unswerving efforts in building hope schools in poor areas of China. The total value of the goods and capital contributed by Haier Group to public welfare programs amounts to over 600 million CNY. By July 2019, Haier has invested more than 122 million in the construction of 345 hope primary schools, 1 hope middle school, covering 26 provinces, municipalities and autonomous regions in China. Among the enterprises that have joined Chinese Communist Youth League Project Hope, Haier has built the majority of hope schools. 

Haier's efforts in the construction of hope schools shows the love and care of Haier people for society.

Project Hope is a public welfare undertaking that benefits the contemporary as well as future generations. Haier hope schools advance the development of basic education in poor areas of China, improve school conditions in less developed areas and, most importantly, advocate for a society where everyone supports the cause of education and cares about the younger generation. There are too many examples to list here. Haier has also established a universal reputation for its charity work. In achieving sustained growth and a world-class brand, Haier will uphold the principle of “serve the society with sincerity”, carry forward the best traditions of the Chinese nation, continue to support the public welfare undertaking and make greater contribution to the public good of China.   

Haier, Sincere Forever!