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Brand Story
Fisher & Paykel has been designing products since 1934 and has grown into a global company operating in 50 countries and manufacturing in Thailand, China, Italy and Mexico. Our design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs.
BRAND VISION
To be the most human-centred appliance brand in the world.At the heart of the Fisher & Paykel story are people looking for the innovation that changes the everyday into something out of the ordinary. It appeals to our basic human desire to live life and improve it. Our goal has always been to improve life through good design.
BRAND VALUES
REAL
We create products with life in mind. Products that are adaptable, functional, durable and of real quality. We create real products for real people living real lives.
GENEROUS
We care about our customers, our people and our planet and work with a willingness and spirit of openness throughout our business. We care enough to deliver quality experiences consistently, wherever customers engage with us.
HUMAN
At the centre of what we do are the people who use our products. These are the people we come to work for. We want to connect with our customers wherever we can with stories and ideas that are meaningful to them and demonstrate that we care.
CURIOUS
We understand the dynamic nature of modern living. We are fascinated by the fundamental question - 'how do you live?' because the answer informs how we design and build products to enhance real lives. This curiosity drives our considered innovation, from the big ideas through to the detail.
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