Haier

Though the epidemic has put a stop to outdoor activities, it drives the growth of indoor exercise. The RRS Balcony Marathon event, which began on 27thMarch, was successfully concluded on 17thApril. This event recorded over 16 million online interactions and attracted 1.8 million people to join the cloud group live stream. Over 30 resource provides also participated in the event and provided over 2,000 scenario solutions according to users’ needs of home-based exercise and weight management.

The RRS Logistics Balcony Marathon is the first fitness live stream event in the industry. Through the group live stream, users can receive home-based exercise plans and join online PK with other fitness enthusiasts on platforms such as Haier Smart Home APP, RRS APP, TikTok, Yizhibo, Wezan etc.

On the surface, this online event seems to have nothing to do with RRS Logistics, as the two of them belong to different realms. But in the era of IoT, everything is connected to the cloud. The market is driven by the personalized needs of users. The once-clear dividing lines between industries have now been obscured. In other words, in the current age, all industries need to connect with each other instead of standing alone.  

Yu, Zhenchao, general manager of RRS Logistics, pointed out that the outbreak of the epidemic presents both challenges and opportunities to the logistics industry. On one hand, traditional logistics orders plummeted, and logistics enterprises are all on edge. On the other hand, new types of needs hidden outside logistics have come to the rescue. “There is no boundary in the era of IoT. This is the same for the logistics industry. During the epidemic, traditional logistics orders decreased due to lockdown measures. But the potential needs of scenario experience are on the rise”.  

RRS Logistics discovered the new needs of users during the epidemic related to home-based exercise. That’s why the balcony marathon event originated from the RRS Logistics platform.  

(Professional coaches demonstrate home-based fitness solutions)

Since the launch of the RRS Logistics Balcony Marathon, this event has attracted over 30 resources providers including Haier Water Purification, Haier IoC, Lejiachengpin, ESANG Smart Fitness, RRS Service, Wonglong Food, Lovochun Agriculture, Chengyang District Marathon Association and Chengyang District Aerobic Association etc. Through this event, these providers offer over 2,000 cross-industry and customized fitness scenario solutions to users.

The general manager of RRS Logistics said that the co-creation and winning together among resource providers is the main reason for the success of the event. Co-creation and winning together is also essential in the personalization and customization of logistics scenarios. In the meantime, the 16 million interactions of this event serve as strong proof of the vitality of RRS Logistics scenarios. Through this event, RRS Logistics has jumped out of the boundary of traditional transportation and delivery stages and expanded the interactive scenarios to every aspect of users’ family life.

For example, before the marathon event, RRS Logistics had already built a fitness ecosystem during the epidemic, linking resources such as sports beverages, nutritional and organic food, fitness equipment, fitness centers, running groups etc and establishing a social interaction platform via live stream. Moreover, on the RRS Logistics platform, ecosystems including user mobility, household service, appliance maintenance etc. can also provide users with value-added services.

According to statistics, in February when Covid-19 was at its peak, the volume of logistics in China dropped by 19.6% and reached an unprecedented low level in the recorded history of China logistics. Despite the economic downturn, RRS Logistics achieved a two-digit growth in revenue and over 300 million CNY in new customer orders in February. This remarkable achievement has been made possible by meeting users’ demands of logistics scenarios in an all-around manner.