Haier

On 11thDecember 2018, China Construction Bank and Haier Group established a strategic partnership in Qingdao City. Both parties will join hands, with CCB Yunongtong and Haier RRS Lenong platforms, in building an inclusive village service platform, providing inclusive services to villages in China and developing villages into ecologically better places to live.

CCB Yunongtong and RRS Lenong platforms share a common development philosophy of co-creation and winning together and cooperate with each other in six major areas such as “integrated point of contact, interconnected platform, complementary services, mutually beneficial resources, smart interconnection and brand awareness”. In terms of integrated point of contact, CCB Yunongtong and RRS Lenong share their platforms user bases and build the “Yunong & Xiaoshun” village bank; for mutually-beneficial resources, both parties will coordinate high quality ecosystem resources according to farmers’ needs and provide customized better life solutions; for smart interconnection, both parties launch Yunong & Xiaoshun Jinzhihuimin University by utilizing the training resources of China Construction Bank University, Haier University and other local higher education institutions. This university will offer systemic training for Yunong & Xiaoshun users and equip them with professional skills and entrepreneurship knowledge; as regards complimentary services, by leveraging the CCB village banking services and Haier better life solutions, farmers can now benefit from complementary financial and non-financial services, including “deposit, loan, remittance, payment and investment”, home appliance maintenance, courier services, farming information, etc.

The RRS Lenong platform includes three ecosystems such as inclusive services, income growth and prosperity, and better life. This platform appeals to ecosystem providers and supports the national strategy of rural revitalization. In the meantime, the RRS Lenong platform has created a social ecosystem with “width, warmth and depth” which is comprised of 100,000 village points of contact. The in-depth cooperation between China Construction Bank and Haier Group provides inclusive services to villages and better life solutions for farmers in China.