Haier

Haier COSMOPlat Haixiangtao, as the first industrial internet of things platform in the construction ceramic industry, aims to boost the development of manufacturing and sales, interconnect the users, offer the best experience in customization and share the added value of ceramic enterprises. The Haixiangtao platform is comprised of seven major portals including procurement, manufacturing, R&D, sales, logistics, security and finance and provides four categories of full-scenario solutions, i.e. smart manufacturing, high-end customization, functional ceramics and household ceramics. Currently, the Haier COSMOPlat Haixiangtao platform covers different industries from construction ceramics to household ceramics, sanitary ceramics and art ceramics and converges development in Zibo City, Tangshan City, Foshan City and Jingdezhen City. Haixiangtao commits itself to creating better industrial ecosystems with users, ceramic enterprises and other stakeholders.

At early stages of entrepreneurship, many enterprises did not invest much in technologies. However, the threshold now is higher than ever, and the investment required for technical upgrades and the uncertainty in returns have impeded enterprises in their own transformation. They need a new stimulus in order to achieve transformation and deal with these issues.

As an enterprise in one of the 15 COSMOPlat-powered industries, the construction ceramic enterprise Tongyi Ceramic Science & Technology Co., Ltd has achieved a 30% increase in sales volume and 32% increase in enterprise profit in a context where the sales volume of the whole industry decreased by 23%.

For a long time, the construction ceramic industry has been labeled as having outdated production capacities with high energy consumption, severe pollution and fierce competition. Tongyi Ceramic Science & Technology Co., Ltd, a top brand in Zibo City, approached Haixiangtao after learning about the benefits of the platform, which can optimize the full processes of the factory. To meet its demands, COSMOPlat Haixiangtao provided two solutions from two dimension: vertically, it helps the enterprise to capture the personalized needs of users, import high quality industrial resources, improve the core competency of the enterprise and advance the transformation into mass customization. For example, Tongyi utilizes first-class R&D resources and iterates the solutions of anti-static ceramic tiles, which add great value to the Tongyi Brand. Horizontally, industry stakeholders abide by the smart contract mechanism and share the added value by creating the best user experience. Owing to the constant innovation of the platform and the testimonials of successful enterprises, more and more construction ceramic enterprises are attracted to the platform.  

Within one month after joining the platform, Tonyi’s product quality has significantly increased. The adoption of procurement and sales modules has decreased the purchasing price of raw materials by 15% on average and closed a deal valued at 10 million CNY. As the beneficiary of these concrete profits, Yuan, Guoliang, Chairman of Tongyi Ceramic Science & Technology Co., Ltdsaid that by capitalizing on the advantages of the Haier COSMOPlat platform, Tongyi is committed to building a “lighthouse factory” in the construction ceramic industry.

Today, the success of Tongyi has been replicated from Zibo City to Tangshan City and Foshan City. The industry has also been expanded to include household ceramics and stones. In total, Haier COSMOPlat Haixiangtao has attracted over 1000 enterprises to its platform.