Haier

“It’s a store, but it’s more like your clothing butler” one user said after visiting the Haier IoC No.1 Store on 17thDecember. The Haier IoC No.1 Store, located in the International Special Innovation Zone, East Jiushui Road, Licang District, Qingdao City, combines dry cleaning, clothes shopping and clothes care services. Users can have access to one-stop clothing solutions at the Haier IoC No.1 Store, including bespoke garments, shopping, professional clothing care, garment styling, clothes recycling etc.

In the era of 5G, the Haier IoC No.1 Store has created a clothing-centric full-process service model and sparked revolutions in home appliance, science & technology, bespoke garments, rental, laundry & dyeing, home decoration, service and logistics industries.

More than a store: it’s an innovation of a new social space

In the past, customers bought washers at appliance stores, shopped for clothes at clothing stores, clean clothes at dry cleaners and recycled clothes on their own. Since every stage of the process was isolated, customers needed to go here and there just to complete one stage, which is not only time-consuming but also unpleasant.

Obviously, the traditional stores can no longer find their places in the era of “experience”. Now, the Haier IoC No.1 Store has replaced traditional products and services with scenarios. In some sense, the store is more than a clothing butler but is instead a leisure experience center with new social spaces. The network effect resulting from clothing-centric experiences also begins to emerge.

The Haier IoC No.1 Store includes three service sections: Mr. Laundry, Haier Fine Living Store and Yunshang Coffee. At Mr. Laundry, customers are provided with multiple smart washing services; at the smart living store, customers can customize garments and try on clothes with the help of a smart guide; at Yunshang Coffee, customers can sit back and enjoy reading and coffee.

From a clothing butler to the clothing-centric social and fashion space, Haier IoC transforms the household scenario into a leisure scenario.

Converging 8 industries: build a clothing 4S center

Behind the new social space, Haier IoC is one concept that breaks industrial boundaries and converges ecosystem resources, is a comprehensive demonstration of the newest practice of the Haier Ecosystem in the context of “from industry to ecosystem”.

The Haier IoC No.1 Store integrates once isolated home appliance stores, clothes stores and clothing care stores into one ecosystem which can also be called “Super 4S Clothing Center”. This center creates a four-in-one smart IoC solution by providing washer sales, ecosystem spare parts, clothes services and customer surveys.  

On the one hand, the Haier IoC No.1 Store utilizes global ecosystem resources to provide the most high-end clothing service to clients. For example, Carsarte Washers clean fur, silk or other luxury fabrics via Air Wash; ItalyUniters, a well-known leather care brand, provides maintenance services to leather coats, leather bags or luxury items; the laundry detergents or cleaners are provided by Germany’s Henkel or other famous brands.

On the other hand, the Haier IoC No.1 Store not only provides bespoke garments but also supports scenario customization. Take the smart balcony in the store as an example, washing, drying, and packing are all visible and traceable. Customers can enjoy the full services of Mr. Laundry without setting foot outside the home by installing the smart balcony. A smart IoC life with one-stop customization is just at your fingertips.  

N scenarios: the third generation of stores in the 5G era

In the ages of 1G and 2G, physical stores were the main places of consumption; in 3G and 4G eras, thanks to the internet, online stores mushroomed as consumption alternatives; in the era of 5G, the third generation of stores have achieved the “1+1=N” effect by combining the advantages of physical and online stores, which means one physical store plus one online platform will meet the unlimited demand of customers.  

First of all, big-data and cloud platforms are indispensable to a full-scenario clothing experience. At the Haier IoC No.1 Store, clothes are connected with smart washers and shelves which tracks customers’ service information and needs. Smart 3D dressing mirrors and fitting rooms are also interconnected to provide tailor-made smart experiences to customers.

In the meantime, the Haier IoC No.1 Store also combines online and offline store functions. Each scenario in the store is interconnected: after the customer chooses clothes, he/she can view the dressing effect by tapping on the smart dressing mirror. If the customer buys the clothes, he/she will receive lifelong & free clothes care services. This means a client buys one piece of clothing and gets lifetime laundry + maintenance for free. Moreover, the Haier IoC No.1 Store connects stores with homes: after user registration, customers can try on, buy, customize, order maintenance, pick-up and delivery service without setting foot outside.