Haier

During this special time, more people begin to realize that health is always the top priority. However, to stay heathy, we need to decide what we can eat and how we eat. On 28th April, Haier IoF (internet of food), a smart home platform, held an online signing ceremony and established a strategic partnership with XinHua Net. The cooperation between the two parties will promote more IoF products with unique IDs to more households in China.  

From place of origin to kitchen, the “Suyuan China· IoF Products into Every Household” initiative makes full-process product tracing possible.As a digital economy service platform, the XinHua Net Suyuan China 4.0 platform empowers enterprises with digital tools. Haier IoF plays a leading role in the transformation from industry to ecosystem by concentrating on over 400 resources in 10 categories, including farms and fresh food cold chains. Under this initiative, both parties manage the tracing of agricultural products by integrating their resources and combining IoT and big data technologies. All parties will benefit from the initiative.

On the one hand, users are provided with one-stop healthy food solutions and are protected from “catching disease through the mouth”.On the Suyuan China platform, high quality food producers such as Qingdao Agricultural Food can guarantee that users are provided with healthy food. In the meantime, Haier refrigerators, based on Haier IoF smart kitchen and maternal and child healthy diet scenarios, will recommend healthy recipes to users based on their bodily constitutions. Users will have a full-process healthy food experience from the farmland to the dining table.

On the other hand, the initiative will empower the development of outstanding agricultural enterprises.Currently, due to the complicated product circulation and information asymmetry, producers cannot find the right buyers in the market, and users have no access to quality products. The Haier-XinHua cooperation will remove the information barrier between the producer and the buyer and will enhance the development of agricultural enterprises.

In the era of IoT, Haier Smart Home kicks off an ecological transformation with IoF and provides users with one-stop healthy food solutions such as smart food storage and smart cooking etc. This cooperation is another practice of the ecosystem, which not only advances the progress of ecosystem branding but also sets a good example for the industry.