Haier

Currently, customers are faced with three major issues: first, as the quality of consumption continues to improve, customers want more than just filled bellies. They demand a healthy, nutritious and balanced diet. But due to different body constitutions and eating habits, the personalized needs of customers are often overlooked. Second, when customers cook the meals, they are accustomed to traditional cooking methods such as deep frying, stir frying and frying, which result in a lot of smoke and toxic waste, and damages their health. Thirdly, due to the lack of professional channels, customers are always looking for healthy food ingredients, but have no idea where to buy them. 

These ecological and technical problems are stopping customers from getting health food. Haier connects consumers and enterprises with its IoF ecosystem and solves the above issues for customers and the industry.

In daily lives, Haier Smart Kitchen automatically recognizes users, recommends healthy and balanced recipes based on the information of users, creates smart cooking methods and sets the oven according to the recipes. In the meantime, customers can cook, chat with friends or even watch TV on the smart screen of the Haier range hood. Haier combines automatic cooking, cooker & ventilator interaction, online sharing and social entertainment to create a smart cooking experience. Besides, IoF collaborates with senior chefs and include their recipes in the IoF cooking software. With IoF, everyone can be a chef.

While ensuring healthy recipes and cooking, Haier Smart Kitchen users can also have access to safe ingredients. Farms and fresh food cold chains upload the place of origin, type of food, information of inspection and transportation to the IoF platform. With this information, users can trace the food throughout the whole process and rest assured that the food was naturally produced. To make sure the food is freshly stored, Haier IoF provides all-around cold chain storage solutions, which keep the food fresh during the transportation and delivery. After delivery, customers can continue to keep the food natural and fresh in their Haier smart refrigerators which employ full-cabinet food preservation technologies and separate drawer design. With Haier IoF, food materials can now be safely delivered from farms to dining tables.  

The Haier IoF Ecosystem not only brings healthy food to users but also has a positive influence on the industry and on resource providers. At present, most enterprises in the industry are at the stage of selling isolated smart products, which cannot be interconnected and included in the ecosystem. On the one hand, the third-party platform built by Haier has achieved the transformation from appliance to network appliance and to platform, creating industry independent segments. All network appliances in the IoF ecosystem including refrigerators and ovens etc. can be interconnected to provide better user experiences. On the other hand, the Haier IoF Ecosystem has attracted hundreds of resource providers in 7 categories, established an end-to-end network from farm to the dining table, from wine manufacturer to wine cabinet and provided comprehensive healthy food solutions to users.

By taking advantage of Haier’s transformation, resource providers can also create their own values. The IoF Ecosystem has provided them with a platform, where they can give full play to their strength and have access to big data such as user profiles and behavior analysis etc. This data will continue to empower resource providers in the long term. After ecological farms establish a presence on the Haier Smart Home IoF Ecosystem Platform, they will be able to provide services to users directly, which eliminates the need of intermediaries. In this way, users can now enjoy high quality food, and farms will make more profit selling their green organic products.