Haier Appraised "Innovation-Driven Enterprise" by the Propaganda Depa..
2006.04.30
Haier Appraised "Innovation-Driven Enterprise" by the Propaganda Depa..
Central media including Xinhuanet.com, Economic Daily, Guangming Daily, Workers' Daily intensively report: "Haier, Creating a World-Class Brand through Independent Innovation"
Recently, central media including Xinhuanet.com, Economic Daily, Guangming Daily, Workers' Daily intensively report on Haier's road of creating a world-class brand through independent innovation
Xinhuanet.com published an article "Innovation makes Haier's success: An Documentary of Haier Forging a Famous World Brand from China", which told Haier's story that "independent innovation creates today's Haier, a Haier of the World" from three aspects, i.e. "Haier's story is a story of innovation", "quality innovation, technical innovation and further on, innovation of standards" and "rendering everybody space and values for independent innovation". The Economic Daily, Guangming Daily and Workers' Daily reported on the development model of Haier seeking to be a world renowned brand through independent innovation with vivid cases introduced.
The 5th plenary session of the 16th CPC Central Committee had attached critical importance to enhancement of independent innovation capability of the country and treated independent innovation as one of the key issues for national development. The fact that Haier was appraised "Innovation-Driven Enterprise" by the Propaganda Department of CPC Central Committee fully demonstrates that with its philosophy of forging a world brand, Haier Group is closely following the national policy of independent innovation, and also shows Haier has contributed a lot to the great cause of national independent innovation.
Sources show that this time the Propaganda Department of CPC Central Committee has arranged altogether 12 central media agencies coming to Haier to do intensive coverage, and the above-mentioned 4 agencies are among them. We are keeping a close eye on coverage by other media agencies.