Haier Awarded "2005 New Lifestyle Influential Brand"
2006.04.30
Haier Awarded "2005 New Lifestyle Influential Brand"
Customers in Focus, Lifestyle in Grasp
Haier Awarded "2005 New Lifestyle Influential Brand"
--Washing detergent-free washing machines of Haier awarded the title of "2005 New Lifestyle Influential Brand"
The Appraisal Meeting for "2005 New Lifestyle Influential Brand" was recently held by Consumers' Daily in Beijing, at which Hair was awarded "2005 New Lifestyle Influential Brand" for its focus on consumers and firm grasp on lifestyle vogue. Washing detergent-free washing machine of Haier was honored "2005 New Lifestyle Influential New Product".
It is reported that the appraisal jury was composed of experts, the media and average consumers, therefore the results announced could be widely accepted. Haier Group was given spotlight for its two awards won, which also exemplified Haier's influence and brand effects.