Haier-Build up global competence through innovation
2006.03.24
Haier-Build up global competence through innovation Brand competitiveness Haier Group Listed in 2005 China's Most Respected Companies Ranking aier Group made it into the 2005 China's Most Respected Companies ranking, a survey by Management Case Study Center of Beijing University jointly with The Economic Observer, as it has been for the past five years, reflecting a wide recognition of Haier's business performance and consistent innovation tailored to customer needs which have been highly respect by the community. Product competitiveness The National New Products Program published jointly by Ministry of Science and Technology, Ministry of Commerce, Administration of Quality Supervision, Inspection and Quarantine, State Administration of Environmental Protection sees six proprietary products of Haier, i.e. VRF air conditioning system, astronautic-technology inverter refrigerator, digital high-resolution TV with built-in 32-bit multi-task system, drying-sterilizing dishwasher, environmental PEM colored steel sheet and DMN multifunctional integrated cooking range.Six Proprietary Products of Haier Titled National New Products About National New Products Program The program was initiated in 1988 with an aim to promote new product development and application of scientific and technological achievements and industrialization thereof, facilitate structural adjustment of China-made products and improve the international competitiveness of China. Marketing competitiveness 10th Press Release of Leading Brands in Domestic Market Haier's Refrigerator and Air Conditioner famous in Quantity and Amount of Sales in 2005 On March 18, the 10th Press Release of Leading Brands in Domestic Market sponsored by China Industrial Business Information Release Center was held in the People's Congress Hall. It's reported that Haier's refrigerator and air conditioner lead the way far ahead of other brands both in quantity and amount of sales by taking 28% market share and 21% market share respectively. Professionals commended Haier's customer-oriented mindset based on best products tailored to customer needs.