Haier washing machines marketable for natural wash performance
2006.03.03
Haier washing machines marketable for natural wash performance Haier detergent free washing machines on Malaysian market Four ASEAN countries authorized to distribute exclusively Haier detergent free washing machines On February 22, 2006, a news conference was held by Haier in Kuala Lumpur, capital of Malaysia, for Haier detergent free washing machines. At the news conference, distributors from Malaysia, Thailand, Singapore and Indonesia were authorized by Haier for the exclusive sales of 40,000 machines. The event was covered by CCTV, People's Daily, Xinhua News Agency, Economic Daily and local media publications. Gao Wenkuan, Commercial Counselor of China Embassy in Malaysia, was quoted as saying that, "Haier invented new products with the technology of its own intellectual property rights and helped improve the image of China Made products in terms of quality, design and price." Haier launched the global branding strategy in 2006, and Haier Washing Machine has taken effective measures to carry out branding programs in the world marketplace. At present, Haier detergent free washing machine has obtained quality and technology certificates by international organizations in more than 10 countries and will be put into markets in more than 30 countries, including Japan, the United States and Australia. Haier products have been marketed in ASEAN nations and widely recognized by local consumers. In 2005, Haier witnessed a sale growth of 110% over that in 2004.