Haier ranks first by production of household refrigerators, and Haier ranks sec..
2006.02.24
Haier ranks first by production of household refrigerators, and Haier ranks sec..
Result of a survey conducted by FUJI Economy indicates that,
China Information Feb. 20: Not long ago, the FUJI Economy conducted a survey in about 80 companies for predicting the 2008 outputs of whitegoods and small home appliances in the world. The revealed survey report on household refrigerators, washing machines and air conditioners showed that in 2005, Haier ranked first for production of refrigerators and seconds for production washing machines.
Over the past few years, Haier has kept upgrading business strategy for expansion in the world marketplace by export, overseas production and supply of mainstream appliances and seen significant progress in brand building and marketing performance. Currently, Haier has launched the global brand building strategy to accelerate accession in the world market.
Linkage: FUJI Economy is one of Japanese professional market survey and research firms. It was established in 1962 and currently has set up branch offices in the United States and China.