Haier

Australian "Tigers" showing Haier's ambition Haier logo seen at Australian NBL.. Not long ago, Haier sponsored Melbourne Tigers made wins at the National Basketball League (NBL) and, as a result, Haier's brand reputation has been enhanced significantly in Australia. NBL is one of the most influential basketball events in Australia and attracts attraction of Australian media. As one of the oldest basketball team, Melbourne Haier Tigers, has been the focus of local media. Top 5 Australian newspapers, including Herald Sun and Theage, published whole and half page articles on the basketball event. In addition, the event was televised live by television stations. The enhancement of Haier's reputation has expanded the sales of Haier products. In February, 2005, Haier has seen 200% increase of sales in Australia.