Haier

Survey of 2004 the most valuable brand in China. Haier ranked first of China's the most valuable brands of home appliance manufacturers. Haier brand valued at RMB61.6 billion, up from RMB53 billion in 2003. Beijing Brand Property Evaluation Co., Ltd. has been engaged in research of China's most valuable brands for 10 years and, not long ago, released the 10th annual report in Beijing, ranking Haier first for RMB61.6 billion and Hongtashan second for RMB46.9 billion on the list. The value of Haier brand is 13.46 times that 10 years ago with the fastest growth. The report said that under the trend of production diversification of home appliances, consumers show stricter requirements in product quality. Undoubtedly, Haier has set an example. The report also releases the list of leading brands in the industry and Haier was on the top. Background information: The Report of China's Most Valuable Brands has been issued annually by Beijing Brand Property Evaluation Co., Ltd. since 1995 with the reference of the World's Most Valuable Brands and is the longest lasting research program in China on product brand value. The Report has been widely recognized by global investors, consumers and researchers to be an important source of China's brand information.