Media focus on Haier Group in the New Year
Haier Hefei Industrial Park opened in December 2000. CCTV reported on it. Since then the media focused on Haier Group. CCTV China News and Commercial TV reported that Haier sale revenue achieved 40.6 billion Yuan in 2000.
CEO Zhang Ruimin accepted the interview by CCTV Focus Talk and Half an Hour's Economy. Haier case was believed to be the typical one of Chinese enterprise globalization.