According to Euromonitor International, Haier’s large home appliances have an important position on the world market in ten categories, including refrigerators, washing machines, wine coolers, and freezers.
According to Reuters, in a 2013 survey conducted by Euromonitor on the global market for large home appliances, Haier’s retail sales have topped the global market for the fifth consecutive year, with a 9.7% market share. Haier also topped the survey’s manufacturer list for the first time with an 11.6% market share. Additionally, Haier continued to lead the industry in refrigerator, washing machine, wine cooler, and freezer segments. Euromonitor is a U.K.-based market intelligence firm with 41 years of industry experience.
This is a perfect footnote to Haier’s constant effort to create best customer experience worldwide. In particular, since its adoption of a network-based strategy, Haier has won recognition among Internet-era consumers through a new array of smart appliances that provide smart living experience. In order to provide a smart living experience, Haier has established platforms for continuous interaction with customers, which begins during the product design phase. By building a large customer base through online interaction, Haier is attracting first-class global resources to join in the effort of satisfying customer needs. A benefit-sharing ecosystem has been formed through this process, which works to provide a high-quality and smart living experience.
The world’s first WeChat-enabled air conditioner made by Haier is a reflection of its networked-based strategy. This smart Tianzun air conditioner has a “wind tunnel” design is the result of interaction with 670,000 customers online. Based on configurations of its smart system, this air conditioner can “think” on its own and test and remove particulate matter 2.5 in the air.
Haier is building an industry architecture centered on the smart home with a single cloud and multiple terminals. By turning all its products into Internet appliances capable of smart sensing, universal connection, and automatic coordination and sharing, Haier aims to connect users with appliances and appliances with appliances so that users can enjoy best smart living experience whenever and wherever they desire.
This piece of news has been reported by The Boston Globe, Bloomberg Businessweek, The Herald, MarketWatch, and the website of CHASE Bank.
Euromonitor International covers more than 200 countries and regions across the world. With a capability to conduct in-depth survey on 85% of the world population, it provides accurate analyses of the world’s home appliance market.
