On September 12, Haier Electronics Group Co., Ltd. (Haier Electronics)signed a framework cooperation agreement with Sinopec Chemical Commercial Holding CO., Ltd. (Sinopec for short).
According to the agreement,the two sides will avail themselves of their respective advantages and lay emphasis on the cooperation in such fields as the interactive marketing, logistics distribution,and the sale of oil products etc. The pilot stores of the two sides sell the products of the other side in their respective stores and explore the business pattern of stores to join each other. With the help of Haier Electronics’ advantage of physical distribution,Sinopec will explore the service of providing warehousing and distribution for convenience store and electrical business; Haier Electronics selects Sinopec as the core supplier of oil product and Sinopec provides high quality oil products and service for Haier Electronics.
Haier Electronics has a profound layout in home appliances and bulky goods distribution and installation services field. It positioned its Goodaymart as the user value interaction platform which combined the actual with fusion. Goodaymart platform has established 30,000 stores which formed a nationwide coverage from urban to rural areas. It has 9 shipment bases, 90 distribution centers, more than 2,800 county-level distribution stations and more than 17,000 service outlets, changing distribution sectors into a process of creating user interaction value in the process of providing services to users. Through online Goodaymart Mall (RRS.COM) and actual marketing, distribution and service network in the country, it has strung a huge network including warehousing, logistics, distribution and installation of home appliance.
China Petroleum & Chemical Sales Corporation owns the most perfect sale network and storage and transportation facilities of refined oil in China which is the biggest refined oil supplier in China and the second biggest refined oil supplier in the world in the number of gas stations. As of the end of 2013, the company has more than 30,000 self-supporting gas stations, opened more than 23,000 easy joy convenience stores providing 20,000,000 person-time service every day, and owns 80,000,000 gas filling card holders with the domestic market share of refined oil exceeding 60%.
Through this cooperation, Haier Electrical Appliances and China Petrochemical Company will establish a long-term and comprehensive strategic partnership, and make full use of their respective strategic resources, channel resources and core competencies to promote business improvement and development, and to provide customers with more convenient and better service in a multi-channel and all-round way.
