Recently, Boston Consulting Group (BCG) , an American consulting giant, identified 100 'Global Challengers' 2014 on the Summer Davos Forum, a total of 29 Chinese companies ranked on the list, making China the country with most companies listed.
The list is divided into two parts including “Global Challengers” and “Honorary Promotion Challengers”, with over 100 companies from 18 countries listed. The data showed that there were a total of 13 newly entered challengers from China, including Tencent, China Railway Construction Corporation Limited, Fuyao Glass Industry Group Co., Ltd and China Shenhua Energy Company Limited. It is noteworthy that Haier Group had been listed for six consecutive years among global challengers, becoming the only Chinese consumer company listed.
The report points out that the business environment for emerging markets becomes harder when compared to that five years ago, and global challengers have faced business problems which are common for multinational entities. Even so, a large number of companies on emerging market still present tendency of rapid growth presently, and stand out from markets by relying on the innovation, talents, and other series of advantages, Haier Group behaviors as one typical representative among them. “Haier Group not only provides services for enormous and growing domestic market but also performs well in terms of overseas expansion.”, which is the comment of BCG on Haier Group in the evaluation on overseas market performance.
According to the report, the progress of globalization is not smooth, even large-scale global consumer companies need to face substantial challenges. And talents and innovation are critical for entities to achieve development and promotion. For this purpose, it is pointed out in the column of “Evolution from Global Challenger to Global Leader” in this report that some companies on the emerging market have become outstanding in the field of research and development. Haier Group and Huawei are treated as examples to conduct demonstrations. According to reports, “Fast Company” posted the list of top ten innovative companies in China recently, five of them were technology companies. Haier Group, ranking the largest home appliances manufacturer in the list of BCG global challengers, is one of them, and the company is also regular member in the list of “Luxury Brands from China.”
It is learnt that BCG will publish a list of global challengers every 18 months, announcing 100 rapid globalizing & emerging market entities, and this year is the sixth time that the Company releases the list.
