Haier

Main content: The 2014 Canton Fair Design Awards were presented on the central platform of Canton Fair pavilion in the morning of October 16th, where 55 out of the 623 applied products from 44 enterprises won awards. Three Haier products won one gold and two silver awards, ranking the first among all the award winners.

It is known that as a comprehensive international trade fair of the highest level, the largest scale, a various product range, the largest number of businessmen and the greatest transaction effecting China, Canton Fair set CF Award last year, the winners of which are all Chinese products with outstanding design value, representing the highest level of the industrial design of China. Winning three grand awards this time, Haier showed the creativity of China’s home appliance brands to global businessmen.

It is said that the user-oriented design is the main factor that won Haier the recognition of the judges. Four-temperature-zone and multi-cycle technology is applied to the gold award winner Langdu refrigerator, guaranteeing freshness preservation for each food material. Crystal washing machines can automatically sense the weight of clothes and release detergent on an intelligent manner. Langdu double-door refrigerators also adopt the innovative design of sliding tray. All these reflect the user-oriented thought of Haier, enabling it to cut a figure in the fierce competition and win three grand awards.

This user-oriented design was also recognized by the purchasers at Canton Fair. “In my eyes, every design of Haier products is created for its users. For example, thanks to the sliding-rail drawers of Casarte double-door refrigerators, we can easily get the food at the bottom by pushing the upper drawers aside. It solves the problem of inconvenience of getting food from high-capacity refrigerators. It’s perfect!” said a French businessman.

Lu Xiaobo, dean of Academy of Art & Design of Tsinghua University has said, “Whether a design is successful lies in what user value experience it creates and what problems it solves.” In the age of internet, through interaction with its users, Haier continuously innovates technologies and designs based on user needs, bringing more high-quality life experiences. In the international arena, the humanized design of Haier is constantly recognized and wins it Red Dot Award of Germany, IF Design Award and many other international top-level awards of industrial design for many times, setting up an example for the design innovation of household appliance industry.