Haier

The 2014 (20th) most valuable brands in China were revealed in Beijing on October 22nd. The independent sub-brand of Haier, Goodaymart, ranked in the list for the second consecutive year with the highest growth rate of brand value worth 14.286 billion yuan among the top 100 listed.

Developed and released by RREEF Global Ranking List Information Group and Beijing Name Brand Assets Appraisal Co., Ltd., the most valuable Chinese brand ranking list is the earliest and the most durable brand value ranking list in China’s consumer industry. Among the top 100 listed, Goodaymart stood out with the highest growth rate of brand value of 18.4%.

As a representative of Haier transforming from manufacturing to service industry, Goodaymart shows its competitive edge in business mode innovation and interactive users. The age of Internet is a time when users’ voice matters most, with users becoming dominant in business activities. The more user demands the enterprises meet, the more they are recognized. It is all the more so for enterprise brand innovation, in that users come before brands in the age of internet. Goodaymart perfectly proved that as it is recognized by customers.

The brand influence of Goodaymart made itself further felt after it reached a strategic cooperative agreement with Alibaba. Through building an open ecosystem, the two sides set the leading logistics standard for bulky goods. This not only solved the last problem of online shopping, but promoted the maturity of 020 virtual-real fusion mode, which can be proved by Goodaymart’s winning the “Top 100 Chinese E-Business Enterprise Award”, the “Chinese E-Business Innovation and Progress Award”, the “Enterprise Service Innovation Award”, the title of “Pilot Enterprise of Chinese Supply Chain Management” and “Five-Star Chinese Brand”.

At present, Goodaymart deeply interact with users mainly based on large platforms. Take its water purification platform as an example. According to different water qualities and users’ differentiated water demands, the platform deeply interact with its users. Focused on users’ demand on healthy drinking water, it integrates the product resources and technological resources of the global water purification industries, providing high-quality solutions to healthy domestic water for users.

Besides, Goodaymart continues upgrades its brand value on the basis of its resource advantages. During the exploration of business mode, Goodaymart forecast the user demand through the front-end user interaction and platform big data, and developed the three-hour “top speedy shopping”service across the nation based on the resource advantage of logistics. It brings excellent products and quick and convenient service for users, thus harvesting constant recognition.

Insiders argued that if there are no “big users”, there won’t be “big brands” in the age of internet, in that the competition among enterprises is more focused on user share instead of products or market share. Those who find the target users more quickly and conduct effective interaction will gain a brand competitiveness. In the sense, Goodaymart’s mode of virtual-real fusion is in conformity with the user-oriented internet age since it upgrades its brand through user value interactive platforms.