“Double 11 Day”has ended, and numbers told everything. The gross merchandise volume of Haier totaled 790 million Yuan among which its online flagship store in Tmall reached 324 million Yuan, accounting for 41% of the total gross merchandise volume, ranking the third in all selling products and the top in appliance industry. Winning three consecutive titles demonstrates the strength of Haier, whose Tmall store ranks the top of all appliance selling stores on Tmall.
Statistics showed that Haier e-store caught 10 million in 3 minutes, and the volume rocketed to 20 million within 10 minutes. After an hour it reached 60 million and then 100 million within 6 hours, 200 million within 8 hours. The overall turnover came to 324 million and the number of orders has reached 175 thousand, both reaching new peaks.
Compared with last year, the sales curve in the 24 hours was rising robustly. Thanks to the continuously innovative stimulations called“keep high for 24 hours”, including providing favorable price and various sales promotions, more consumers were attracted to snap up in the flexible time. On “Double 11 Day”, Haier’s online store on Tmall invested 23 million, orchestrating a shopping carnival in an unprecedented scale. With versatile interactive activities, it has also seen the largest number of participated consumers.
Meanwhile, Haier stressed on penetration into 3rd and 4th tier cities. The emerging online market has also brought a prominent increase in this year’s “Double 11 Day”. Thanks to RRS.COM, Haier’s logistics network, which covers the largest area in e-commerce industry. In China’s 2583 regions, not only 1st and 2nd tier cites but also 3rd and 4th tier cities, as well as outer suburbs, more and more customers began to enjoy the one-stop service including delivering and assembling. In some specified areas consumers can even receive goods in no more than 3 hours.
During this year’s “Double 11 Day”, Haier, as a leader in large appliance industry, practiced no low-price strategy but focused on product power, interaction with customers and service, winning both in sales volume and services with its advantages in systems. Since authorities have ordered the price war to be ended, competitions in e-commerce became competitions of hard power. This will offer customers better online shopping experiences.
About “Double 11 Day”
“Double 11 Day”, which is on November 11, is also called “the Singles' Day” because of the peculiarity in its written form. Since 2009, some leading e-commerce websites such as Tmall, JD.Com would have large-scale sales promotions in Nov. 11th to increase their sales volume. “Double 11 Day” has now become the day of the largest online commercial activity in China, making people care more about “Singles’ Day” which is exactly the same day.
