Haier

Recently, the oldest German industrial design agency, namely Hanover Industrial Design Forum, officially published the winners of“2015 iF Design Award”. Eight types of Haier products were awarded with this award, where UI design of double-drum washing machine was honored concept design award, and seven types of Haier products were awarded with product design award, including Tianzun air conditioning, IoT wine cabinet.

As learned, the iF Design Award of Germany was established in 1953, with a history over 60 years. It has been regarded as one of the most famous international awards, also known as the “Oscar in Design”. The design will be recognized throughout the world and the industry of design and business, if it is awarded with the iF Design Award. Last year, six types of Haier products won the iF Design Award. And this year, the number went up to eight.

Since 2007, the art design has been an important link to communication with users, following the fashion design. The performance of Haier products exactly fit the trend. In addition, the innovative design oriented by the needs of users played a key role in the attitude of judges.

For instance, the appearance of prize-winning Tianbo Haier air conditioning is similar to the national stadium, the bird's nest. Besides, the unique black-hole shaped outlet makes the wind more gentle and comfortable. And the user will not suffer the disease for the sake of air conditioning. The world's first IoT wine cabinet with stainless steel doorframe can be adjusted by means of remote control of cell phone. It is available to distinguish the anomaly alarm, and more convenient for the users to know the storage conditions of wine better. The Haier products combine the art design with user needs, thus creating a series of high-quality innovative products for the consumers throughout the world.

Haier is based on the design idea of user needs first and makes full use of users thinking under the age of the internet. With the rapid growth of mobile internet technology, the exchange of information between the user and the enterprise becomes more frequently and the users are more dominant. In the product design and manufacturing, the user promotes the product innovation rather than accepting it passively. Under the circumstance, the home appliances of Haier, an interconnected factory, makes the family more intelligent. It has established global open user- centered interactive platform where users take part in the front-end design and production, thus creating more products to satisfy customers’ demands.

Since Haier firstly won the iF Design Award in 2006, it has already won 45 iF Design Awards in total, including 2 iF Gold Awards, 2 iF Concept Design Awards, and 41 iF Product Design Awards.