Haier

《环球科学》，the Chinese Version of Well-known American science-technology journal Scientific American, published “2014 Annual Innovation List” a few days ago, and issued the list of top ten innovative Chinese enterprises by fully evaluating the capability of R&D and innovation of Chinese enterprises. Haier Group is on the list, being the only household appliance enterprise.

The journal 《环球科学》 has gathered academic and industrial experts, industrial associations and consulting agencies, media personnel, global councils members of Scientific American, scientific company principals at home and abroad, etc. in this evaluation, and has entered exclusive target cooperation relationship with the globally famous management consulting company, McKinsey & Company, having conducted detailed evaluation to more than 100 candidate enterprises in 13 indexes, including R&D investment, study capability and achievement transformation, major achievements in 2014, creative mechanism, talents management, industrial contribution, promotion of sustainable development, etc.

Haier Group is particularly outstanding in disruptive innovation and achievements of technology R&D, intelligent manufacturing and management mode, which gains general consent from expert judges. It has applied for 13556 patent items in 2014, and results transformation of plenty of technology innovations has gained expand market recognition, wherein “Air Rubik Cube”, “No-Clean Washer” and other innovative products have been best sellers in the market. Meanwhile, the interconnected factory leading Made-In-China has been continuously completed, being the new industry benchmark for “Internet Age”, and having fully integrated intelligent manufacturing and large-scale customization to realize production as per demands and high-quality manufacture. Besides, the open pioneering platform ecosystem of Haier has explored a new management mode of entrepreneurship for everyone, which can not only fully encourages personal innovation potential, but also fully explore and meet market demands, suitable for the market characteristics of “zero distance with users, decentration and distribution” in Internet age.

In the situation where new normal and new economies are continually adjusted in terms of industrial structure, Haier innovation has set an example for this industry and even the entire Chinese industry, which has gained a new enterprise mode suitable for Internet economy. Haier Group has realized stable improvement in the constantly innovative exploration and practice. In 2014, the global business volume of Haier Group reached to 200.7 billion Yuan, which has increased by 11%, and 39% for profits, profit amplification being three times of that of income; on-line trading volume reaches to 54.8 billion Yuan, which has increased by 2391%. As indicated in 2014 global large-scaled appliance data released by an authority consumer market researching institute, Euromonitor International, Haier has been the Sixth No. 1 in global market in terms of retail amount for large-scaled appliance brands.