Haier

Premier Li Keqiang announced that the growth goal of the total volume of foreign trade of 2015 would decrease from 7.5% to 6% in this year’s report on the work of the government. From the perspective of household appliances, the industry achieved a year-on-year growth of about 4% in total from January to February, 2015. However, Haier’s growth rate reached as high as 29% on a year-on-year basis, 7 times that of the whole industry.

Canton Fair has long been regarded as the barometer and wind vane of China’s foreign trade. Haier’s exhibition area attracted a great number of global purchasers with its smart ecosystems such as air, cleaning and food on the site. Through these we can easily know the reason for Haier’s growth against trend is the fact that Haier embraces Internet Plus, which is shown as smart life externally, and connected factories internally. This brings users the best experience of smart life in the Internet age at last.