Haier

People with different nationalities, skin colors and languages from Europe, Asia, America, Africa and Austria all speak highly of the same brand-Haier. On the 117^th Canton Fair on April 15^th, Haier’s U+ ecosystem and various smart life products were first exhibited to global traders, and the intelligent, energy-saving and humanized products won the unanimous praise of the traders from the five continents.

Haier’s strategy of three-in-one localization is indispensable to the fact that its products were recognized by all the purchasers from the five continents. Up to now, Haier has established 5 R&D centers, 7 industrial parks, 7 overseas factories and 10 ICM factories in the world, which enables it to transform users’ demand into revolutionary products in first time. Now, the percentage of Haier’s overseas production and sales has increased to 50%. Most household appliance enterprises are now in an awkward situation where the growth rate slows down and the market share declines, while Haier’s export growth reached as high as 29% from January to February, 2015. The recognition from the purchasers from different areas on this Fair is an epitome of Haier’s outstanding performance in the global market.