Haier

Tan Lixia, SVP and CFO of Haier Group, attended China CFO annual meeting and delivered a keynote speech

The 8^th session of China CFO annual meeting and the unveiling ceremony of “2014 China CFO Person of the Year” was held in Beijing in the morning of April 28. Tan Lixia, SVP and CFO of Haier Group, attended the meeting and delivered a keynote speech themed at “Financial Innovation Practice in Internet Industry for Haier in the Era of ‘Internet+’”.

In her speech, Tan Lixia firstly introduced the transformation into the win-win model of individual-goal combination, which was being currently explored by Haier. The biggest change for Haier during the transformation was to tear down the walls of the enterprise and become an accelerating platform for hatch maker, rather than only products manufacturing. Different from traditional entrepreneurial model, Haier’s model was “entrepreneurship with a root” and this “root” could provide a rich ecosystem for start-ups to develop themselves. Thanks to that “root”, Haier Cubic Platform has received good results since its early establishment. Through alliance with 95 incubator gardens, this platform has brought 1386 venture capital firms together, attracted more than 4000 firms’ ecological resources and hatched 882 external business projects, among which 201 projects have been put into market and 27 projects have entered the stage of profit.

Then what’s the influence of the proposal of “Internet+” in this year’s government work report on CFO and the finance industry? On this point, Tan Lixia shared Haier’s thinking and practice on “Internet+ Finance” with other participants. She said, Haier’s transformation from traditional financial products to ecological sharing financial resources was not aimed at direct financing, but aimed at creating more new financial products and excavating all values of Haier’s upstream and downstream and interest related parts of the platform to achieve win-win situation. 

For example, in 2014, Haier developed two online financial platforms, Kuaijietong and Hairongyi, the former of which was the online third-party payment, and the latter of which was online financial supermarket. They promoted the transformation and upgrading of the whole industry through penetration into the whole industry chain, so as to achieve win-win sharing of ecosystem. Therefore, the “Internet + finance” of Haier is to build a borderless ecological financial platform.

For Haier’s innovation, Chen Yanhua, the partner of PWC China accounting consultancy service group, said in the peak dialogue BBS that, she agreed with Haier’s new train of thought about industrial finance and it was the innovation of the future Internet finance. Feng Shuping, the president of Chinese Institute of Certified Public Accountants, thought that the sharing of Tan Lixia opened up new ideas for CFO development in the future. At the same time, Tan Lixia’s speech led to many comments after the broadcast on live Sina finance and economics channel.

In addition, in today’s annual meeting, Tan Lixia won the Ten-year Outstanding Contribution Award for 2014 China CFO Annual Meeting. Zhan Bo, the chief financial officer of Haier Electronics Group Co., Ltd. won the 2014 CFO Person of the Year.