Haier

According to the latest GFK market data, Haier’s Fisher&Paykel roller washing machines sold in Australia occupied the largest market share.

It can be seen from the GFK data that the sales volume of Fisher&Paykel roller washing machines was nearly zero in Australia in August 2013, while its market share accounted for 22% of the Australian market in March 2015.

Fisher&Paykel was merged by Haier Group at the end of 2012. Both parties have conducted whole process coordination in such fields as R&D, supply chain, manufacture and marketing, promoting the Fisher&Paykel-Haier dual-brand strategy in the Australian market to meet the needs of diverse consumers; meanwhile, Haier Group’s R&D platform enables Fisher&Paykel to rapidly integrate resources and continuously and timely provide competitive products to the market. Such a breakthrough of Fisher&Paykel from '0' to No.1 is just the result of synergistic effect.

At present, Fisher&Paykel roller washing machines are being upgraded according to consumer needs, and this mode is copied and promoted in dishwasher and other product markets.