On the just-concluded 125th / 126th annual meeting of the World Customs Organization Council on 13th, June, Haier Group, the top enterprise jointly recommended by the CCPIT (China Council for the Promotion of International Trade), CCOIC ( China Chamber of International Commerce ), the CCOIC Customs and the Trade Facilitation Committee, was successfully chosen into the high-level strategic advisory committee of the private sector of the organization with a strict and normative review and selection procedure. This is the first time for a Chinese enterprise to enter into this organization, a really breakthrough.
Haier’s entry into this organization has laid an important foundation for winning Chinese business circle international voice and negotiation advantage in global customs, trade, logistics and investment, effectively improved the image and reputation of CCPIT and CCOIC in proactively participating in global high-end business affairs. This will help CCOIC and Chinese business circle to strengthen exchange and cooperation with WCO, ICC and other major international business organizations.
As the only Chinese top enterprise representative selected into the High-Level Strategic Advisory Committee, Haier possesses long-accumulated global strength, resources and experience. Haier was one of China’s earliest enterprises that “go global”, and has always been adhering to brand strategy. Through the localization strategy of “trinity”, Haier has established a localization network that combines R & D, production and marketing in the overseas market. At present, Haier has 5 global research centers, 21 industrial parks, 66 trading companies and users across over 100 countries and regions.
Now, Haier is closely cooperating with CCPIT, CCOIC, CCOIC, Customs and Trade Facilitation Committee for the purpose of playing its key role in the events and affairs of WCO and its High-Level Strategic Advisory Committee of the Private Sector.
