Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide and world’s No.1* brand in major appliances for six consecutive years, has been recognized by the prestigious media, NDTV Food as the best single-door budget refrigerator for Haier's HRD-2156BR-H. NDTV Kitchen Appliance review is an accolade conducted by an expert panel of kitchen appliance analysts.
NDTV’s competitive analysis focused on budget friendly models that are equipped with features but come at an affordable price. They have curated a roundup of the best single-door refrigerators in India under 200L capacity. There were other 10 participating nominees from the other brands in the industry. The analysis was independent and based on a thorough research of the budget fridge market.
Haier evidently emerged as the winner as the best single-door budget refrigerator after an in-depth analysis by the reviewers. The key features like energy efficiency (205 kWh) and 5 star BEE rating with great features (Cool pack, cooling retention up to 10 hours), open door alarm, a whopping 10 year warranty (on compressor) and other basic features enabled Haier to bag the spotlight. All these features are available at the market price of Rs. 14, 300/-.
Haier's HRD-2156BR-H comes packed with 1 HIT (1 hour icing technology) which facilitates quick chilling. In 60 minutes the temperature of the freezer can be pulled down to -5 degree C. It is a 5 star model that comes with the VC Fresh technology that helps in retaining nutritional value and freshness of fruits and vegetables for 5 times longer than a normal refrigerator. It also has a cool-pad that maintains temperature up to 10 hours during power cuts.
Commenting on the achievement, Ms. Shanta Roy Sanjeev, Head, Marketing, Haier India said, “Over the years Haier has been committed to deliver the best to its consumers and engage with them to live upto the brand philosophy of inspired living. This study from one of the leading media houses like NDTV, substantiates the value of our product in the market today. We are extremely happy to get this recognition.”
Haier has continuously invested to make design and technological innovation as per the consumer needs to suit the modern contemporary family. The innovation that impressed the NDTV reviewers was the cool pad technology in the single-door refrigerator category. Haier has been successful in understanding consumer behaviour while constantly investing in developing innovative technologies and products designed by drawing inspiration from its consumers.
