“2016 China’s On-line branding influence conference and the top 100 China on-line shopping brand” was held in Beijing. The “top 100 China on-line shopping brand” is the first time that being hold in China market, Haier and other brands approach to the finalists. It is important to mention that Haier is ranked as the No.1 by its average branding score of 295.8; Haier is a member of China qualify inspection association.
The 2016 China’s on-line branding influence conference is based on the principle of “leading licensed products, co-build integrity environment”. It covers the home appliances, digital products, mobile, cosmetics, suit cases, food, sports, clocks and others, which is 25 categories of hot on-line shopping lists.
Taking Haier as an example of China’s traditional home appliance brand with famous reputation, Haier started its transformation of being a networked enterprise since 2013. In the process of internet transformation, Haier set “enterprise should be platformalized, users should be customer, and employees should turn into entrepreneurs” as strategic development target, and actively discover and layout the smart manufacture.
Some industry experts point out that Haier’s transformation process has set the role model for the industry, it did not only pay attention on the user shopping experience, but also how to achieve the employee self-actualization. Under this mindset, the foundation of Haier’s transformation process is based on the reform of “people”. Regardless of the on-line or off-line shopping, the emphasis on “people” has enabled enterprise to adapt with times and market with easier ways.
