The iF Design Award 2016 winners were announced recently, and Haier refrigerators took three awards after several rounds of competition.
The iF Award has been dubbed the "Design Oscar". If a product receives this Award, that means its design, technique and usability can greatly meet consumers' demand. Haier's innovative design for its refrigerators is exactly the reason for winning three prizes.
All of the three award-winning products are classics, superb both in innovation and practicality. For example, the Haier BCD-630WBGUU1 refrigerator, the wet and dry storage refrigerator extreme edition.
As for its structure, this refrigerator adopts a user-friendly design with full-width food compartment and separate-storage freezer, making it more convenient and comfortable to use.
The most eye-catching design is the touch-to-open see-through door, which is the first in the industry. It controls the brightness of the smart screen by sensing the approaching of users, enabling users to easily get food from the refrigerator while reducing cool air loss due to unnecessary opening and shutting of doors.
The refrigerator's function is especially novel. The original separate-storage technology can provide precise fresh storage solutions for different types of food. The application of HCS ecological plant membrane and small air channel frost-free technology allows real-time adjustment of humidity to achieve a state of "dry but not shriveled, wet but not rotten". This classic work was successfully developed thanks to the open innovative R & D system for Haier refrigerators, where creative inspirations are originated from online and offline user interactions, and innovative sources are provided by Haier's five R & D centers around the world.
Possession of demand and technology is probably the key reason for Haier to become an "award harvester" with its refrigerators.
