On May 9th, 2016, the inaugurating ceremony for the Global Best User Experience Center and the new Zhonghai Borui Base was held at Haier, Qingdao. Representatives from China Household Electric Appliance Research Institute (CHEARI) and Haier Group, and relevant industry experts jointly inaugurated the new base. As the industry's first interactive user experience ecosystem for intelligent testing, Haier Global Best User Experience Center is dedicated to delivering leading one-stop and customized interactive user experience solutions for intelligent testing to the appliance industry.
Driven by the new trends of Internet Plus and Intelligent Manufacturing, household appliances are iterating at a higher speed, and industrial convergence is more pervasive than ever before. With the shift from mass production to mass customization, the appliance industry is at a crucial time of innovation, transformation and upgrade. In such a background, it is a requirement of the time to utilize professional resources to build an open, user-interactive intelligent test platform with the ability to deliver personalized experience to worldwide consumers with the shortest time, the best services and the lowest cost possible. In response to that requirement, the entire industry has made a lot of numerous efforts, with the Global Best User Experience Center being the most fruitful one so far.
The Center covers an area of 10,000 square meters, and has 66 specialty laboratories and over 1,000 sets of state-of-the-art equipment, which can be applied in the fields of household appliance, machinery and electronics. Boasting global testing capabilities for more than 500 standards and more than 2,000 projects, the Center can meet various testing needs in terms of user experience, safety, big data on cloud testing, safety, performance and reliability. In the new ecosystem where the best user experience is called for, Haier has maintained close partnership with nearly 30 world recognized testing and certification institutions, such as CHEARI. By parallelly working and sharing resources with these partners, the Center is able to satisfy different needs of consumers from more than 100 countries with professional services and experience solutions.
On the very day of the inaugurating ceremony when the representatives and experts jointly inaugurated the new base, the Center also released the Interactive Intelligent Testing Customization Platform 1.0, with the aim to build itself into an open and leading new platform where all stakeholders can co-innovate for shared success. As noted by a director at the Center, the most disrupting impact of the new interactive platform on the industry is that it changes the traditional mode of compliance testing in independent laboratories by providing new experience of inter-connected U-lab and customized intelligent testing.
To be more specific, the iteration of the new ecosystem is happening in three aspects. The first is hardware and system. Isolated laboratories are being transformed into parallel platforms, which can realize instant interactions with testing resources at nodes including Haier's five R&D centers, seven interconnected factories and module providers. The second aspect is software and service. Standard conformity testing is giving way to customized testing. The service features include solution customization, automatic testing, resources competing for business, and user interaction, which will on one hand create a closed loop of on-line customization, automatic testing, end-to-end visibility, and real-time user interaction and evaluation, and on the other provide first-rate resources with barrier-free access and the chance to get online to compete for business in light of the needs discussed during the interaction between stakeholders. The third is about building an entrepreneurship platform for the testing business, so as to allow employees to transform from passive performers to active entrepreneurs.
The launch of Global Best User Experience Center and the new Zhonghai Borui Base has received high praise from representatives and experts present the ceremony. According to the comments from Ma Dejun, Vice President of CHEARI, Mr. Stenger, expert in WDE refrigeration, Ozaki Masahiko, Vice President of JET, Wang Shaohua, Senior R&D Manager of FPA, and other world renowned industry experts, thanks to the world-class facilities, the new industry-leading intelligent testing mode featuring customization and interaction, and in particular the powerful attraction of the open ecosystem and mass entrepreneurship resources, the Center will play a special role in the transformation and upgrade of the whole appliance industry.
In this Internet era, user needs are more and more visible, so the biggest challenge for enterprises today lies not in how to satisfy the product needs of users, but in how to create those needs. To make that possible, they have to genetically transform themselves to network enterprises. The Center not only contributes to high efficiency and optimal user experience, it can also quickly match the needs of global users with global testing resources and entrepreneurship results, so as to better create user needs. The establishment of the Center has also demonstrated Haier's continuous leading position in testing certification resources and quality, which will serve as a strong support for Haier to build end-to-end optimal user experience and a global brand in the Internet era, and for the industry to get on a faster track to technical upgrade, intelligent manufacturing and supply-side reform.
