Haier

Haier Wins the National Science and Technology Progress Award for Smart Interactive Technology

The 4th Congress & Science and Technology Progress Award Ceremony of China National Light Industry Council was held in Beijing on June 21, 2016. During the event, Haier's "innovative system of interaction-based smart control for refrigerators" received the 2nd prize for Science and Technology Progress from China National Light Industry Council. This award highlighted Haier refrigerators' great contribution to the innovations of smart industry and of smart interactive control technology, and has facilitated the implementation of interactive smart application.

It is understood that the interactive control technology for smart home appliance has gradually dominated the way customers approach smart home appliance under the growing influence of the Internet+ Age on innovations of the home appliance industry. With this background, Haier refrigerators carried out innovations in technical domains such as the "human body sensor technology", "energy saving technology on environment identification, sensor, and self-adjustment", "precise temperature control technology with multiple ventilation doors", and Slim centrifugal fan technology. These creative efforts have not only led to the ultimate accomplishment of disruptive innovation in smart interaction of refrigerators, but they have also played an important role in driving the development of smart technology for the whole industry.

In fact, these innovative technologies are a result of the mission to fulfill the users' demands in their everyday living. Take Haier refrigerators' pioneering human body sensor and environment identification technologies for example. Since the introduction of smart window refrigerators, Haier refrigerators have been capable of direct interaction with the users, providing the interactive experience of "lights on as people approach and lights off when they leave". Through the smart window users can actually view the storage places of food and ingredients and enjoy automatic temperature adjustment based on the temperature of the surrounding environment.

In addition, Haier refrigerators have delivered even more remarkable innovation this year in terms of the upgrading of the interactive platform of Haier Xinchu Internet refrigerator. The "capacity" of the refrigerator has been substantially enriched as movie, music, health management, online message and other special functions have been made available in addition to smart interaction with the users. This has been a disruptive initiative for the whole industry in terms of enhancing user experience.

It is learned that the accelerated landing of Haier refrigerators' interaction-based smart control innovation is not only the outcome of the company's Internet-driven transformation, but it also reflects the important guiding implications of "Customer Value Statement" and "Win-win Value Added Statement" in the process of Haier's technological innovation that is centered on user demand. According to the market data, the technological innovation has been a remarkable success as Haier's market share in premium products increased by more than 30% following the application of interaction-based smart system on Haier's high-end refrigerators.