GE Appliances works with North America's first cabinet brand to open up the Chinese market-Haier Group Official Website

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Home Page Media Center News Release GE Appliances works with North America's first cabinet brand to open up the Chinese market

GE Appliances works with North America's first cabinet brand to open up the Chinese market

2017.04.13

On April 13, GE Appliances and North America's first cabinet business (Merillat) signed a strategic cooperation agreement on the Chinese market, and both sides will provide more perfect kitchen solutions together for Chinese users. As the largest manufacturer of cabinets in North America, Merillat had stable cooperation with GEA before in the U.S. market. It chooses to cooperate with GE Appliances once again in the Chinese market just because it takes a fancy to the global resources and strength of GE Appliances and Haier Kitchen Appliances. This time, their strategic cooperation will create professional American kitchen experience for Chinese users, which will promote Haier's "Kitchen Appliances Strategy" to further land in the world.

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