Haier

    On July 15, the netizen @ "野生豆嘟嘟" post a blog: "Every two out of ten high-end base cows in the country are from Haier. I used to think that you sell refrigerators and washing machines. Now you even raise cows. Haier is truly awesome”, and @ Haier's official microblog. Haier, who has always been known for its lively and open image, directly repost the blog, and confirmed humorously, “It's generated from our Financial Holdings Platform. We have built a beef cattle breeding base in Ningxia with the beef cattle hosting model. Exhausted for everyone to eat better." For a moment, it created a firestorm of comments. Many netizens joked that "Tencent is a 'penguin factory', Netease 'pig factory', it turns out that Haier is a 'cattle factory'", "In fact, Haier not only raises cattle, but also grows garlic".

    It’s known that Haier raising cattle is not following the trend, but to replicate the Haier IoT ecosystem model to other industries to achieve the construction of the ecosystem for  the sake of new industrial drivers. For example, this time’s eye-catching cattle raising is Haier’s “big move” in agriculture. Haier has developed a plan of combining industry and finance, and a new industrial model has since started from the “cattle farm”.

    The beef cattle ecosystem is just one of many ecosystems under the Haier platform.

    The beef cattle breeding base, the leading topic, is the large-scale beef cattle breeding enterprise, Yitai Animal Husbandry, located in Yuanlong Village, Minning Town, Yongning County. As a leading enterprise in Minning Town, Yongning County, Yinchuan, Yitai Animal Husbandry is almost a household name. However, the previous Yitai was once stuck with the bottleneck of its development. The high investment of the animal husbandry, the long breeding cycle of beef cattle, and the slow return of funds have restricted the development scale of the company. According to Liu Hongcai, the chairman of Yitai, before seeking cooperation with Haier, Yitai Animal Husbandry had its strategic ideas, but due to various practical reasons, it could not truly implement the strategies.

    Since the cooperation, Yitai has adopted the beef cattle hosting mode to achieve a win-win situation for both the enterprise and the farmer. The operation mode of this model is: farmers raise small funds for the hosting of beef cattle, then the cattle are raised in enterprises. Haier Industrial Finance provides enterprises with funds, technology management and many other services. Farmers will be given priority to work in the enterprises to participate in farming. They will get both dividends and wages.

    Through the intervention of Haier, the farmer has solved their problems of job and income, and the enterprise has realized the income increasing and stimulated the development of related industries such as feed planting. In addition to providing funds, Haier Industrial Finance also conducts regular technical guidance and training by experts from such as Ireland, the United States, and China Agricultural University for the local enterprises and farmers to improve their farming technology and management.

    When talking about Haier's help, Liu Hongcai, chairman of the company, said: "I am very grateful to Haier for giving us the opportunity to develop our traditional industries. Haier's model breaks the prejudice of traditional capital markets on agriculture and the bottleneck of agricultural industry development."

    Beef cattle hosting is only a way of cooperation between farmers and enterprises. Only by connecting the industries in tandem and integrating resources will enterprises and farmers ultimately be safe. Haier has carefully tailored the beef cattle industry ecosystem. From the beginning of its operation, Haier has taken into account the tedious breeding process and the breeding cycle, refined the plan and controlled the time nodes to make every link interlocked and organized. Through such a careful layout, what is the benefit of the company? For Yitai, scientific feeding has greatly shortened the fattening period, reduced the morbidity of cows, and almost reduced the mortality rate of calf by half. Both the growth rate and sales volume of beef cattle have achieved a leap.

    It is understood that the beef cattle ecosystem is just one of many ecosystems under the Haier platform. Haier has also established ecosystems in home appliances, home, agriculture, health, culture, finance, medical care and other industries. The cross-industry empowerment of Haier IoT ecosystem brands model has also achieved good results. It can be said that Haier is no longer just a “home-appliance” enterprise, but a large ecological platform that can output its model to empower industries. Where Haier’s tentacles are, there are only things we cannot imagine, but nothing we cannot achieve. This is an infinitely open platform. In the future era of intelligent IoT, what Haier can do will be beyond imagination.