Haier

NABEREZHNYE CHELNY, Russia, Aug. 29, 2019 /PRNewswire/ -- Haier (600690:Shanghai), China's  largest consumer electronics and home appliance producer, today  announces the launch of production of the Haier Russian Industrial Park  and Laundry Appliances Plant in Naberezhnye Chelny, Russia.  The new Haier plant, connecting the customer to the factory throughout  the manufacturing process, is estimated to be able to produce laundry  appliances for up to 200 million users across Russia and other countries in Central Asia and Europe.

Haier Launches Production of the First Chinese Real-time Manufacturing Facility in Europe

"The laundry appliance plant is the first of its kind, as no other Chinese firm has established such a plant in Europe before. We are proud to be the pioneer firm," Guiwei Sun, General Manager of Russian Laundry Appliance Interconnected Plant, said.  "We hope this plant can enhance the supply capacity and meet the  increasing demands for laundry appliances in the Russian market."

Haier to Develop Complete Industry Chain, Aiming to Further Drive Russian Home Appliance Market

Along with the already-existent refrigerator manufacturing plant, the  new laundry appliances plant can drive synergistic effects, as Haier is  also planning production lines for its other appliances, including  air-conditioners and water heaters, in the area. This will eventually  culminate in the establishment of an integrated ecological production  chain.

"The synergistic effects will benefit not only the local  area but also Haier, in that it will reduce cost disadvantages greatly  thanks to local production and increased efficiency of distribution,"  added Sun.

"Trinity" Localization Model with Focus on Russian Market Requirements and Expectations

The  new laundry appliances plant follows Haier's regional model of  international growth. Haier calls this model the "Trinity" localization  model of R&D, manufacturing and marketing.

With such a  strategy, Haier aims to develop a complete product supply chain when  expanding the local market. In this case, Haier has hired local R&D  researchers to provide insights of Russian users, including their habits  and customs. All these efforts enable Haier to better adapt to the  local market and create advantages. Furthermore, the regional economy  and employment rate can be boosted with the further development of  Haier's localization.

One of the primary reasons that Haier's  laundry machines are popular amongst Russian users is that Haier can  tailor their products to meet the practical needs of local users.

The  launch of Haier's laundry appliances plant in the region also brings  confidence to local Haier sales personnel. With the plant, Haier will  grow into a long-term, stable strategic partner that local sales  personnel can depend on.

In the future, eight Haier manufacturing  plants in different categories will be launched in the Russian Industry  Park. At that time, this integrated industry park that incorporates home  appliance production lines and accommodation, medical, logistics and  cultural centers will bring comprehensive benefits to the locals.

Designed  using Haier's innovative 5+7+N concept, the Haier Smart Cloud Solution  links seven (7) home solutions in air, water, security, clothes care,  entertainment, health and information across five (5) living scenarios  -- the smart living room, smart kitchen, smart bathroom, smart laundry  room and smart bedroom -- with customizations based on variable user  needs (N) for a comprehensive and intuitive smart home ecosystem.

About Haier

Haier  Home Appliance is the world's No. 1 home appliance brand, with a 10.5%  global market share. Its brands include Haier, Casarte and Leader in China, GE Appliances in the US, Fisher & Paykel in New Zealand and AQUA in Japan.  Currently, Haier Home Appliance is transforming from a traditional  manufacturer to an open entrepreneurship platform as it constructs a  truly global smart home ecosystem.

SOURCE Haier Home Appliances