Haier

NEW YORK, July 23, 2019  /PRNewswire/ -- Haier Smart Home Co., Ltd. (styled as 'Haier Smart  Home', formerly 'Qingdao Haier', 600690.SH) continues to climb the  Fortune Global 500 list rising to 448 place from 499 last year. Fortune  released the ranking on its website on July 22.  Following the renaming of Haier subsidiary Haier Smart Home in June of  this year, the company has been gearing up to accelerate its smart home  ecosystem brand strategy.

Haier Smart Home Continues its Climb up the Fortune Global 500 Ranking up to 448.

Unlike most smart home solutions, which are typically connected by  IoT (Internet of Things) technologies, Haier Smart Home emphasises a  user-centred connection based on lifestyle, represented by the brand's  iconic "5 Smart Home Spaces" smart living-room, kitchen, bedroom,  bathroom, and laundry room. For example, in the bedroom, you will find  Haier's "smart pillow" which monitor's your sleeping patterns and can  give instructions to other devices in the room to meet your needs, such  as lowing the air-conditioner accordingly or waking you up when ready.

Not only are these devices designed to adjust to the needs of  individuals, but they are customised as well. Products and solutions  have been designed to meet the needs of different cultures and  individual habits of users through its seven global brands - Haier, GE  Appliances, Fisher & Paykel, AQUA, Candy, Casarte and Leader.

Haier Smart Home has also sped up its marketing campaigns after its renaming. On June 18, the day of its renaming, Haier Smart Home initiated the construction of China's biggest smart home experience centre in Shanghai, before going on to release the "Conductor" high-end smart home solution under the brand Casarte in Chongqing on June 21. In July Haier Smart Home launched a new marketing strategy during the China (Guangzhou) International Building Decoration Fair and and announced the biggest high-end smart home manufacturing plant in China to be built in Shanghai. Haier Smart Home now has set up over 3,500 smart home experience centres in China and plans to build more centres in Europe, America and Southeast Asia.

Haier  Smart Home was recently recognized by BrandZ as the most valuable  ecosystem brand in the world. Before its renaming, Haier Smart Home was  already ranked top for ten consecutive years in the large home  appliances market. The rebranding and globalisation of its smart home  solutions will enable Haier to continue its first-class service for  users around the world.

About Haier Smart Home

Haier  Smart Home Co., Ltd. (stock symbol: 600690.SH, 690D.GR, styled as 'Haier  Smart Home', formerly 'Qingdao Haier') was founded on April 28, 1989.  Since its founding, the company has developed a user-centred creative  system, gradually becoming the world's biggest home appliances  manufacturer.

SOURCE Haier Home Appliances