Haier

SHANGHAI, March 13, 2019  /PRNewswire/ -- The global leading home appliance brand Haier Home  Appliance, hereinafter referred to as "Haier", will hold its Global  Brand Forum ahead of the 2019 Appliances & Electronics World Expo  (AWE 2019) in Shanghai, China, where it  will bring together its seven major sub-brands(Casarte, Leader, GEA,  AQUA, CANDY, Fisher&Paykel, and Haier) in a review of the past  year's achievements and define its global strategy moving forward.

Haier Announces Multi-Brand Global Smart Home Strategy Ahead of AWE 2019.

This year, Haier will officially launch its Smart Home Solution on an  international scale, as its seven brands release the full set of smart  home appliances to enable users around the world to enjoy the seamless  lifestyle made possible by smart homes.

Haier Smart Home Solution Moves to Proactive 4.0 Era.

"Haier has officially launched its global Smart Home Solution push," said Wang Ye,  Vice President and General Manager of Smart Home of Haier Home  Appliance Industry Group. "Thanks to our proprietary innovations and  brand-building, as well as key acquisitions and localization successes,  Haier is creating the world's first extended home appliance brand  family. The seven brands that make up our overall portfolio target  various consumer segments in different markets,ensuring a full  geographic and demographic coverage. As we continue on our path of  global expansion, Haier will sharpen the unique positioning of each  brand, so that they become popular and beloved brands in the markets in  which they operate."

Haier Hosts its Globalization Conference at Shanghai that  Continued its Journey to Lead the World with Latest Smart Home  Technology.

During the event, Haier will unveil the comprehensive Smart Home  Solution from its Haier, Casarte, and Leader brands, in addition to the  achievements of its brand ecosystems. Additionally, it will provide  further insight into its multi-brand smart home strategy, which is  anchored in seven brands, three core user value propositions, and five  primary deployment capabilities.

Haier has already established three major platforms in its smart home  business – the smart home sector's first IoT platform U+, the first IoT  social app, and the world's first industrial Internet platform  COSMOPlat. This has built up a robust foundation for its world-leading  smart home ecosystem and brand portfolio, ensuring that Haier continues  to deliver innovative smart home experiences and devices to users.

About Haier

Haier Home Appliance is the world's No. 1 home appliance brand, with a  10.5% global market share. Its brands include Haier, Casarte, and  Leader in China, GE Appliances in the US, Fisher&Paykel in New Zealand, and AQUA in Japan.  Currently, Haier Home Appliance is transforming from a traditional  manufacturer to an open entrepreneurship platform as it constructs a  truly global smart home ecosystem. In doing so, Haier is continuously  enhancing the user value of its products and services, providing  interconnected smart home experiences for customers everywhere. 

Source: Haier Home Appliances