Haier

The 2020 edition of the IFA Global Press Conference, which, following the COVID-19 emergency, replaces the traditional exhibition, will see Haier, the world’s number one in household appliances, as one of the absolute protagonists.

The presentation by Yannick Fierling, CEO of Haier Europe, was held on Thursday, September 3, at 3:15 pm, ranged from innovations in the IoT ecosystem to the launch of new products and solutions that leverage the values and distinctive characteristics of the Group’s brands.

IFA 2020 will be the ideal scenario to anticipate the user experience Haier is working on, with the launch of a new range of connected wine cellar and the debut of the brand in the built-in segmet, with the preview of a new range of ovens, induction hobs and hoods.

Candy continues his mission in providing solutions able to simplify the consumers’ everyday life with the launch of a new range of washing machines that further evolve the concept of Smart Washing.

Hoover focuses on wellness and healthy lifestyle, proposing a series of innovations for the care of the home and the environment, with the launch of a new wellbeing ecosystem line that relaunches the brand’s mission and vocation.

Haier’s leadership, global and consolidated in all market segments and for all types of consumers, is based on a one-of-a-kind organisational model and on a multi-brand strategy, designed starting from the “Zero Distance with Consumer” claim to provide products and solutions able to meet any consumers’ need.

An objective that turned into an ambition: to transform and to evolve the consumer journey from product to experience, involving and stimulating end users through a natural and adaptive dialogue, not only with household appliances but also with third party devices and services, creating a real open and integrated ecosystem, which has translated the concept of Smart Home into reality.

The extensive and accurate work carried out by Haier internally — with the launch of the new hOn App, which can manage all the Group’s products and services with a single solution — is flanked by a series of major partnerships with technology and digital service providers, the latest of which is the one signed with Vivino, that will allows users to recognize and catalog thousands of wines, to optimize the functionality and experience of the Haier premium range of wi-fi wine cellars.

“We are excited to participate in this unique and significant event for our industry: despite the emergency we are facing, IFA remains an essential opportunity to present our product innovations and solutions that allow us to get as close as possible to the consumers’ expectations and needs,” Yannick Fierling, CEO of Haier Europe, said. “The strong link to technology, and the creation of ecosystems built from the Internet of Things are the two main assets we aim to for turning our vision of Smart Home and Smart Living into reality,” he added.