Haier

On the tennis court, the towering umpire's chair stands as a silent guardian of fair play and order—an unsung hero of every match. Umpires dedicate themselves to ensuring the smooth progression of the game, often operating under the principle of being "present yet unnoticed." When a match captivates the audience, it is the players’ outstanding performances that are celebrated, while the umpire remains quietly in the background, enabling the action without seeking recognition.

This sentiment echoes another unsung hero present in millions of homes. On cold winter nights, Haier's HVAC systems, concealed within ceilings and floors, quietly regulate temperature; in sweltering summers, Haier refrigerators blend seamlessly into cabinets, silently preserving food freshness. Like court officials, they remain vigilant yet unobtrusive, content as supporting players while setting industry standards through expertise and dedication. They are truly "The Backbone of Every Match," dedicated to enriching users' lives.

Yet in the industry arena, Haier stands bold as an innovator. From launching the world's first Internet of Things refrigerator to pioneering the smart appliance revolution; from introducing the world's first scenario brand to building a smart home ecosystem. The Haier team lives by the principle "Either don't do it, or strive to be first." This relentless pursuit of excellence has established Haier's global leadership in home appliances. Their sports sponsorships span from ATP Finals to Davis Cup ,  from Roland Garros to the Australian Open , with their resonant slogan "Play with the number ones" echoing worldwide. On the court, number one means champion; at home, number one means family; in the industry, number one is Haier. (Source: Euromonitor)

On a societal level, Haier continues its role as an unsung hero through environmental stewardship. In Qingdao, China, Haier's recycling initiative demonstrates this commitment - their smart home recycling interconnected factory processes 2 million used home appliances annually, regenerating 30,000 tons of new materials. Like the ocean, Haier strives to contribute meaningfully to society and humanity. Through unwavering sincerity in service to society and humankind, Haier aims to achieve the ocean's eternal presence.

From courtside officials to home appliances to corporate citizenship, these unsung heroes build a better world through expertise and quiet dedication. They seek neither spotlight nor applause, yet write extraordinary chapters through ordinary vigilance. Supporting actors at home, industry leaders in development, and responsible corporate citizens - this multifaceted role defines Haier's industry leadership: maintaining their user-centric foundation while pursuing excellence without pause. Born without contention, yet constantly surpassing limits. This may well be the true path of an industry leader.