Haier

On August 24th, Kelly, an Australian cyber celebrity and a mother, shared a group of pictures of doing laundry on “Snapshot” Haier website and wrote, “It is easy to raise 5 children thanks to the Haier washer and the Haier dryer.” In the pictures, the Haier dryer is overlapped on the Haier washer, and Kelly is taking out the dried laundry from the dryer.

Kelly is a full-time mother with 5 children. She has gained lots of fans’ attention through sharing the daily funny things of taking care of her 5 children online. It can be seen from the shared pictures that Kelly’s eldest son is already a junior high school student while her youngest daughter has not turned 3 yet. She does the chores and housework well. After the communication between Haier’s staff and Kelly, it is learnt that the original reason why she selected a Haier washer was its large cylinder (525 mm). After use, it was found that the laundry of the whole family could be done easily. Besides, the washer was extremely quiet. “Compared with the last washer, ‘quietness’ is the biggest difference!” When the children were reading or studying at home, Kelly especially hoped for a washer with noise as low as possible. Therefore, the mute effect of this Haier washer gave her a big surprise.  It was said by Kelly that there were 3 reasons why she purchased a Haier dryer later. Firstly, she had so many children that some clothing such as school uniform needed drying in time. Secondly, the Haier washer that she bought impressed her so much. Thirdly, the size and the volume were both fit for her house.

The recognition from the Australian mother Kelly is only one of the examples that Haier washers have received a good reputation from users in the Australian market. In Australia, Haier washers constantly focus on user demands and take the lead in multiple fields such as healthy wash and quiet wash, which have gained recognition from users. Aiming at the need of laundry sterilization during the epidemic period, Haier mainly recommends the washers with the ABT dual spray anti-bacterial technology. In the anti-bacterial scene, the washers can effectively clean the remaining detergent and stains on the porthole and the seal ring, with the anti-bacterial rate reaching up to 99.8%. In the scene of laundry drying, Haier condensing dryers can evenly dry the laundry without winding and wrinkles. Haier dryers, which are sold in combination with Haier washers, provide a professional washing and care experience for local users.

In the domestic market, Haier’s combination of washers and dryers is also famous for its user experience. Based on the experience cloud ecology, Haier combines washers and dryers to build the smart balcony scene solution, particularly enhancing the user experience. In the Haier smart balcony scene, the Haier washer can recognize laundry materials and automatically select washing modes. After washing, the Haier dryer will automatically set drying modes. Not only can users experience the convenience of immediate washing and wearing, but also own a balcony space that can be freely arranged and effectively used.

Under the guidance of the global eco brand strategy, Haier washers aim at the pain points of user demands to innovate and upgrade products. While providing a professional washing and care solution for users, Haier Smart Home further solidifies its global reputation and leading position in the field.