Haier

On August 17thlocal time, Elena, a Russian netizen, uploaded a group of pictures on “Snapshot” Haier website. In the pictures, she puts her daily shoes into a Haier washing machine to wash and sterilize. After that, there is no any damage on the shoes, and they are as clean as brand-new ones. “Cleaner than a hand-wash.” wrote Elena.

After the communication between Haier’s staff and Elena, it is known that she is an architect who often needs to go to building sites. Therefore, it is common that her shoes are always full of mud. It bothers her a lot on how to clean them. Shoes would be damaged if washed by a usual washing machine. Hand-washing takes much time and energy, and it is still not easy to wash shoes clean. After a comparison, Elena purchased a Haier washing machine. It is learnt that the direct-drive washing machine can reduce the abrasion of clothing and shoes caused by the inner cylinder. Besides, the anti-bacterial rate reaches up to 99.8% via its double spraying anti-bacterial technology. Those are the reasons why she selected a Haier washing machine.

Besides the advantage of washing, the Haier washing machine provides Elena with the experiences of 2 scenes, namely living at home and working from home. It is said by Elena that during the period of the epidemic, she works from home most of her time, and the Haier washing machine never bothers her work because of its low noise and stable state. What is more, Elena usually does the laundry on weekends due to her busy work. The last washing machine was so small in volume that large pieces of clothing could not be washed all in one go. Now, however, her Haier washing machine is with a cylinder whose diameter is as long as 525 mm. Therefore, large pieces of clothing and quilts can be easily washed.

Through setting up different scenes’ experiences, Haier washing machines have gained more and more recognition from Russian users such as Elena. According to the latest statistics from GFK, the market share of the dual brand of Haier and Candy reached up to 17.3% in Russia in January, rising from the top 5 to the top 3. In the local market, its growth rate ranked first in the field in January.

In the process of the interaction with users, Haier washing machines have brought more great life experiences. With constant recognition from users and positive feedback from market data, Haier will continue deepening the implementation of its global eco brand.