On August 12th, a Japanese netizen uploaded 2 freehand pictures of a Haier freezer on “Snapshot” Haier website, and wrote, “The freehand drawings by brother and sister”. The Haier freezers in both pictures are full of food, and there are cartoon animals such as a polar bear, a tortoise, etc. in one picture.
It is leant that the netizen is an employee of Haier Japan, and the freezer was purchased by him at K’s Electric, the biggest home appliances channel in Japan. Both kids only knew that the company for which his father worked was related to home appliances manufacturing. After learning that the newly-bought freezer was from their father’s company, they felt especially proud. They not only put into the freezer their popsicles and ice creams, but also drew the pictures of the freezer freehand.
Currently, the epidemic situation in Japan is unstable. To reduce the risk of infection, many users have decreased the frequency of going shopping and begun to stock up on a large quantity of food, and so has the netizen’s family. He says that there was only one fridge in his home before, which meant it could only meet 2-day needs. The newly-bought Haier freezer is bigger and can ensure food freshness for a long time, which satisfies the special requirements that food can be purchased once a week during the epidemic. Besides, there are 4 built-in transparent drawers for meat, sashimi, vegetables, etc. This design, which can avoid food being tainted, meets the needs for healthy storage. What is more, food can be clearly and conveniently taken out of the freezer.
Before the purchase, the man’s wife was not sure whether the small kitchen was big enough for the freezer. However, the Haier freezer dispelled her doubt. It is leant that a Haier upright freezer is only 50 cm in width, which covers little area. Therefore, the freezer can be perfectly placed under the original kitchen storage rack. Problems solved! Additionally, the quick-freezing function of the Haier freezer is really practical for seafood storage such as sashimi, etc. There is no need to worry about nutrient loss, of which has also been approved by his wife.
In the process of the global eco brand setup, Haier Japan freezers have been building healthy scene ecology based on user demands, which has gained the support from both the staff and the users. According to the data, Haier Japan freezers rose by 128% in July on a year-on-year basis, ranking first with the market share over 40% for 3 consecutive months.
