On September 7th local time, “Snapshot” Haier website received a group of pictures uploaded by Raven, an Australian netizen. In the pictures named “Haier on the racetrack”, rows of racing cars are ready to go. Among them is a racing car with a striking Haier logo on its body. After the communication between Haier’s staff and Raven, it is known that he is a staff member for the TCR International Car Racing Series in Australia. The pictures were shot at Albert Park, the training circuit.
The TCR International Car Racing Series is an arena for high-end sports cars in the world. It is said by Raven that racers always train without spectators before formal events. The racing car with the Haier logo belongs to Alexandra Whiley who won Australian National Women’s Karting Races 7 times before. This year, Haier sponsored her and offered a racing car.
It was the first time for Raven to see a Haier logo in the TCR International Car Racing Series. There is a Haier washing machine in his home. It not only washes clothing clean, but also is very quiet. In addition, his washing machine is equipped with the ABT dual spray anti-bacterial technology which can effectively clean the remaining detergent and stains on the porthole and the seal ring. The anti-bacterial rate reaches up to 99.8%, and his requirements for healthy laundry doing has been satisfied.
Therefore, he felt so familiar to see a Haier racing car on the racetrack and shot the pictures.
It is learnt that Haier has also cooperated with other events such as NBL, Australian national Basketball League, and so on. These above actions have made Haier closer to local users and deepened their understanding of Haier.
Besides “Haier on the racetrack”, “Snapshot” Haier website has received a group of pictures uploaded by an Australian mother. The mother who is a cyber celebrity has purchased a Haier washer & dryer. All the pictures received by “Snapshot” Haier website reflect the fact that Haier is quite popular in Australia. Based on user demands, Haier has launched multiple innovative products such as direct-drive washing machines, fridges, etc. in Australian market. In the process, Haier has gained approval from users and promoted the establishment of its globalized Smart Home brand.
