On September 8th local time, Jerome, an Italian netizen, uploaded a group of pictures on “Snapshot” Haier website. The pictures were named “My Respect for Haier”. In a picture, two Haier’s staff members are installing the outdoor unit of a Haier air conditioner. In another picture, a golden retriever is quietly keeping guard, looking at the staff, and beside the dog is a Haier packing case that has just been removed.
After the communication between Haier’s staff and Jerome, it is known that he did not need to use an air conditioner for a long time every year in Rome. Why? It is because he always went on vacation with his family members at this period of a year. This year, however, he had to stay at home due to the pandemic. Therefore, he ordered a Haier self-cleaning air conditioner online in early July, and staff came to install it the next day! While it was being installed,Jerome’s pet dog was saluting the staff with its eyes. At that moment, he shot the pictures.
According to Jerome, he was grateful to the Chinese brand, Haier Smart Home. It turned out that he was a doctor. Through media, he learnt how severe the pandemic was in Italy: Stores were closed, and there was a serious shortage of medical supplies. At that point, Haier Smart Home helped Italy out by donating medical supplies to local hospitals and people for multiple times. As a doctor, Jerome was well aware how scarce and precious medical supplies were at that time. Thus, he was deeply touched by Haier Smart Home’s sense of corporate social responsibilities.
Besides, Jerome said that Italian consumers paid more attention to health due to the pandemic. More and more people have attached importance to indoor air quality. Haier smart self-cleaning air conditioners can clean themselves and save asking staff to come for cleaning. In addition, a cell phone can be bound quickly with the air conditioners so that long-distance control can be realized. What is more, air quality can be visualized through a smart app. Considering the above advantages, Jerome selected this type of air conditioners.
In Italy, Haier Air Conditioning has been consolidating the smart & healthy air route by means of its globalized layout. In the process of promoting its high-end brand-creating strategy, Haier Air Conditioning has offered smart healthy air solutions with a higher level to users. All of the above are the reasons why Haier has a great reputation in the local market. In terms of its future in Italy, Haier Air Conditioning is expected to show a further rise.
